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PPC vs. CPC – What is the Difference?

Digital marketing has allowed many businesses of all sizes to leverage their businesses and increase their profit margins. The influences of innovation, technology, and a global market can be attributed to the rise of online marketing. Whether you are a sole proprietor, in a partnership, or have a large corporation, each entity will find digital […]

How to Increase Traffic to Your Online Business

  There is a plethora of online businesses selling similar products and services to consumers on the world wide web to select from. Competition among online retailers is fierce because of easier startup requirements in comparison to having an actual physical presence such as a brick and mortar. Nonetheless, e-commerce is still serious business which […]

Why Your Website Needs SEO

  Search engine optimization, also known as SEO, is something every business owner should implement into their website content or blog. Even businesses with small marketing budgets should invest in professional SEO due to it being one of the most cost еffесtіvе internet marketing strategies to organically drive traffic. The more search engine optimized your […]

New Year’s Resolutions for Small Businesses

  Shortly after the holidays many businesses will see a dip in their sales. The reason is that many consumers have overspent during the holidays and are now on a tight budget especially if budgeting is on the top of their New Year’s resolutions list. Small business owners shouldn’t get discouraged because with the right […]

Businesses Should Start Their Online Marketing Now for the Holiday Season

Do not wait until December to start implementing your holiday online marketing strategy. In fact, you should start now. The fall months are the perfect time to start your online marketing to build momentum leading into the holiday shopping season. Start using social media Regardless of your industry if your company isn’t using social media […]

How a Blog Can Help Your Business

With competition being so fierce nowadays, it is important for a business owner to leverage their business website by adding a blog section. Here are some reasons why a blog can help your business: Increase natural traffic As a business owner generating traffic to your website increases leads and sales. Having a blog allows you […]

What is Search Engine Optimization and How Can Your Business Benefit from It?

Also known as SEO, Search Engine Optimization is an activity that allows you to optimize your website for search engines. Simply put, you are using SEO as the means to optimize your site for a better search engine rank. Search engines have different requirements from websites, and you use Search Engine Optimization as the means […]

What You Need to Know Before Becoming an E-Commerce Entrepreneur

Online businesses are on the rise at a rapidly growing rate and without the high overhead costs a traditional brick and mortar store has, it is no wonder many hopeful entrepreneurs are opting for the e-commerce route. 96% of U.S. consumers have made at least one purchase online with 51% of U.S. consumers preferring shopping […]

Digital Marketing Makes More Sense in The Digital Age

  The Digital Age is also known as the Computer Age, New Media Age, or the Information Age. The introduction of the internet, computers, tablets, and smart phones have greatly influenced many industries to become more streamlined and efficient allowing easier exchange of information and currencies, thus influencing consumers on a greater scale. The Digital […]

Every Business Can Benefit From a Social Media Manager

Are you a small business owner and want to acquire more exposure for your products or services? Do want to create an online community and generate more leads? Then you have to harness the power of social media. However, this is a task that can be very time consuming and if you are a business […]

Why is Web Content Important for a Business Website?

Content is what sets the tone of your website. If you want to stand out in this puzzle of world wide web, you need to have good content. If you have good content on your website, you can easily grab the attention of your customers and consequently, you can earn revenue and land business. The […]