Digital Marketing Makes More Sense in The Digital Age

The Digital Age is also known as the Computer Age, New Media Age, or the Information Age. The introduction of the internet, computers, tablets, and smart phones have greatly influenced many industries to become more streamlined and efficient allowing easier exchange of information and currencies, thus influencing consumers on a greater scale. The Digital Age has seen a continuous growth of digital marketing in comparison to traditional offline marketing such as newspaper ads, phone book ads, commercials, or magazines. That is not to say that traditional offline marketing is slowly dying out and to say traditional offline marketing is not effective would be making a false statement. Digital marketing is a form of modern marketing- in real time. While having a large billboard or national commercial seems like marketing gold, the reality is not everyone can afford an expensive marketing budget. Digital marketing allows small to midsize businesses to market their products or services effectively to a broad range of consumers even on a limited budget.

What is digital marketing?

Digital marketing is the umbrella term for any online marketing whether it be social media marketing, email marketing, search engine optimization, a persuasive sales copy, pay-per-click advertising, or any online campaigns. The sole purpose of digital marketing is similar to traditional marketing with the goal to connect with current and prospective customers or clients in order to increase sales. The advantages of digital marketing is that a small business can start marketing online with limited resources such as using popular social media platforms such as Instagram, Facebook, and Twitter. Whether you have a brick and mortar or an online business Google AdWords is a great tool to increase visibility and leads. Even making small changes such as revamping your company’s website content with key words for SEO purposes can help increase web traffic and search engine ranking. In today’s modern age, it would be wise for every business regardless of size and industry to leverage digital channels as part of their marketing strategy. Unlike traditional offline marketing, digital marketing allows you to track and measure traffic, reach, and clicks. Digital marketing allows you to see the results and analyze your online marketing efforts, which is often hard to do with traditional marketing such as a magazine ad or a radio ad.

Why is digital marketing effective?

Marketing is all about making contact with your target consumers and nowadays most consumers spend several hours a week surfing the internet, which is why digital marketing makes the most sense. If you want your marketing efforts to be the most effective, then you need to go where the consumers go. More and more people are making their purchasing decisions based on what they see online. Digital marketing allows you to build your company’s online presence, grow a customer base, and increase revenue. Before you start your very own digital marketing campaign, you must first have an effective digital marketing strategy, plan, and execution. If you are web savvy, which most people are nowadays, you may think you can be your own marketing guru only to find yourself wasting time and money. Hiring a professional digital marketer to handle your company’s digital marketing would be in your company’s best interest if you want to have a competitive edge. Don’t overlook the importance of digital marketing for your business unless you don’t mind being obsolete.