Digital Marketing Makes More Sense in The Digital Age

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The Digital Age is also known as the Computer Age, New Media Age, or the Information Age. The introduction of the internet, computers, tablets, and smart phones have greatly influenced many industries to become more streamlined and efficient allowing easier exchange of information and currencies, thus influencing consumers on a greater scale. The Digital Age has seen a continuous growth of digital marketing in comparison to traditional offline marketing such as newspaper ads, phone book ads, commercials, or magazines. That is not to say that traditional offline marketing is slowly dying out and to say traditional offline marketing is not effective would be making a false statement. Digital marketing is a form of modern marketing- in real time. While having a large billboard or national commercial seems like marketing gold, the reality is not everyone can afford an expensive marketing budget. Digital marketing allows small to midsize businesses to market their products or services effectively to a broad range of consumers even on a limited budget.

What is digital marketing?

Digital marketing is the umbrella term for any online marketing whether it be social media marketing, email marketing, search engine optimization, a persuasive sales copy, pay-per-click advertising, or any online campaigns. The sole purpose of digital marketing is similar to traditional marketing with the goal to connect with current and prospective customers or clients in order to increase sales. The advantages of digital marketing is that a small business can start marketing online with limited resources such as using popular social media platforms such as Instagram, Facebook, and Twitter. Whether you have a brick and mortar or an online business Google AdWords is a great tool to increase visibility and leads. Even making small changes such as revamping your company’s website content with key words for SEO purposes can help increase web traffic and search engine ranking. In today’s modern age, it would be wise for every business regardless of size and industry to leverage digital channels as part of their marketing strategy. Unlike traditional offline marketing, digital marketing allows you to track and measure traffic, reach, and clicks. Digital marketing allows you to see the results and analyze your online marketing efforts, which is often hard to do with traditional marketing such as a magazine ad or a radio ad.

Why is digital marketing effective?

Marketing is all about making contact with your target consumers and nowadays most consumers spend several hours a week surfing the internet, which is why digital marketing makes the most sense. If you want your marketing efforts to be the most effective, then you need to go where the consumers go. More and more people are making their purchasing decisions based on what they see online. Digital marketing allows you to build your company’s online presence, grow a customer base, and increase revenue. Before you start your very own digital marketing campaign, you must first have an effective digital marketing strategy, plan, and execution. If you are web savvy, which most people are nowadays, you may think you can be your own marketing guru only to find yourself wasting time and money. Hiring a professional digital marketer to handle your company’s digital marketing would be in your company’s best interest if you want to have a competitive edge. Don’t overlook the importance of digital marketing for your business unless you don’t mind being obsolete.

Every Business Can Benefit From a Social Media Manager

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Are you a small business owner and want to acquire more exposure for your products or services? Do want to create an online community and generate more leads? Then you have to harness the power of social media. However, this is a task that can be very time consuming and if you are a business owner your time is limited to the daily operations of your organization. Nowadays, many consumers make their purchasing decision based on what they see on Instagram or Facebook, so hiring a social media manager is imperative in today’s age of social media.

What is a social media manager?

Simply put, the social media manager is an online marketing professional that handles a company’s social media presence on different online platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+. A good social media manager should have knowledge in marketing, graphics, as well as being a wordsmith. He or she should be up to date with what is trending and know which photos, captions, and hashtags would generate the most traffic to your business page.
Why should companies hire a social media manager?
By hiring a dedicated social media manager, every business gets to harness the following benefits:
• The social media manager helps your business acquire success on a variety of social media platforms. If you want to grow your online presence, it’s pivotal to stay active on as many social media channels as possible. Hiring a social media manager will make it easier to do that, and it also assures that you will maintain the brand voice and presence intact.
• A dedicated social manager will always create valuable, professional content. You can’t maintain and grow a large social media audience without the right content. The duty of a social media manager is to study the audience and figure out the type of content that works.
• When you hire a social media manager for your business, you get to save both time and money. Managing a multitude of social platforms can be very time-consuming which could be spent running your business.
• Getting access to social media analytics is another major benefit of hiring your social media manager. This way you get to understand your audience, figure out what they like and dislike in order to leverage your business.
• If you hire a social media manager, you will get more clients. The reason is simple; the social manager will actively spread awareness of your business through social media posts, captions, and engagement.
• The social media manager can also study your competition and create your own unique voice and presence in order for your business to stand out from the competition.

If you want your business to grow, you should consider hiring a social manager. It’s one of the best ways to generate more leads, grow your customer base, and take complete control over your brand image. Hiring an experienced social media manager will get your ROI by boosting your company’s visibility and voice. Don’t leave the task of social media management to just anyone, hire a professional that know what they are doing in order to take your business out of anonymity and into popularity.

Why is Web Content Important for a Business Website?

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Content is what sets the tone of your website. If you want to stand out in this puzzle of world wide web, you need to have good content. If you have good content on your website, you can easily grab the attention of your customers and consequently, you can earn revenue and land business.

The visuals serve as the enhancement tools for the text. These two in combination are responsible for grabbing the attention of your customer. If you don’t have a catchy text on your website, the visuals won’t be able to enhance it. Hence, text has primary importance when it comes to pitching your services or products on your website.

In the world of business, content is considered as the king of marketing. If your content is better than your actual product, you will get your customers, no matter what. Although, people don’t always go through all of the content, they look for their desired text only. For that very reason, you need to have good quality content on every part of your website. Also, search engines index every website according to the whole content of the site. To become SEO friendly, there should be no loose end in the content.

People look for authenticity and trust when it comes to buying and selling. The “About us” section of the website provides the necessary information to authenticate the position of the firm. If the business has rich history, the “About us” section will help in earning some handsome amount of points. Also, a proper catalogue of all the products on the website is very important since it gives information about what you can provide and in what range. Product descriptions play an important role in making a sale. If a customer has reached the product description section in your website, he must be serious in buying your product. Writing an enticing product description or sales copy will increase your sales conversion rates.

There are two main factors that determine the success of your web content. These two factors are as follows:

Quality of the content:

Using catchy words, phrases and sentences in your content and the use of right grammar add to the quality of the content. Typos on a website make it look unprofessional, hence proof reading of the content is essential before it gets uploaded on the site. Use of keywords is helpful in the search engine optimization but redundancy should be avoided in order to keep the content interesting.

Quantity of the content:

The attention span of a customer is roughly 5 seconds. If you manage to get the attention of your customer in those 5 seconds, you are most likely to earn some profit. Putting a lot of unnecessary text as well as writing incomplete information on your website might not satisfy the need of your customer. Hence, it is always advisable to put up the optimum quantity of the content on the website. Using visuals to maintain the readers interest instead of adding unnecessary filler words will result in better engagement.

Don’t let your business website drown on the internet. Give your website some life with brand new web content and let your buyers find you!