How a Blog Can Help Your Business
With competition being so fierce nowadays, it is important for a business owner to leverage their business website by adding a blog section. Here are some reasons why a blog can help your business:
Increase natural traffic
As a business owner generating traffic to your website increases leads and sales. Having a blog allows you to offer high quality, reliable, and pertinent information that will be of value to your audience. If your blog is of good quality that readers will enjoy reading then you will see an increase in natural traffic. The idea is to have quality content that’s reliable and which your users can implement and use in their day to day life.
It brings a human aspect to your brand
Most companies tend to have a robotic approach when it comes to their website management. That being said, blogs allow you to humanize the entire experience. A blog will give your business a voice which when done right will gain the trust of your readers. Most buyers will make a purchase from a company they feel they can trust.
SEO
When you naturally incorporate key words into your blog post for search engine optimization readers will find you. When you provide valuable information to your blog you will attract readers to your website. The better your blog, the better your ranking in search engines such as Google.
Higher conversion rates
Companies all over the globe have managed to generate more business thanks to blogging. HubSpot states that the ROI can increase exponentially to the point where you can have 13X more sales. Of course, the numbers will vary from one business to the other, but you do get to have more leads and customers. Research suggests that you can get a 6x increase in leads and 60% of businesses who blog obtain more customers.
You get to have fresh, new content all the time
A blog is easy to create and maintain. You can add new content whenever you choose which is a great way to introduce your services, products, or relevant industry information. You can add hyperlinks to certain key words which will take the reader to a specific area of your business website – increasing visibility to specific products or services.
Popups, sidebars, and ads
Besides providing content, links, and images in your blog, you can also add a popup that gives the reader the option to sign-up for future promotions and newsletters. Custom ads on your blog’s sidebar is also an excellent way to turn readers into buyers by directing them to your online shop.
Content Marketing
A blog is an online marketing tool that can increase your online visibility organically. Your business blog is a marketing channel that has the potential to influence your business growth. When done right, it is a cost-effective marketing tool for all businesses regardless of size and industry. The key is providing good content, so you want to give the blog writing responsibility to someone experienced in blogging, who not only has great writing skills, but is also knowledgeable in SEO and copywriting. Unlike personal blogs, a business blog needs to be professional because it reflects your brand and the last thing you want is a blog filled with typos, bad grammar, boring content, and irrelevant information that will give readers a bad impression.
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